Being a solutions provider doesn’t make you special

Posted on 6 Sep 2013 by The Manufacturer

Past competitive differentiators are becoming normalised. Jane Gray blogs on the global race for servitisation and what companies need to consider if they want solutions provision to make a difference to their competitive profile.

Jane Gray, Editor, The Manufacturer magazine
“We not just a manufacturer, we’re a solutions provider.” This slightly smug phrase is endlessly reeled out by manufacturers of all sorts in interviews with the press and in marketing material. It’s an announcement which is usually followed by the litany of reasons why this…

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