The Manufacturer talks crowdfunding, the power of brands and local sources of supply with founder of The Great British Banjo Company, Simon Middleton.
Since the original Kickstarter for the Shackleton Banjo, you’ve extended into other products under the Shackelton brand. How important is managing a brand rather than a product to your business model? Simon Middleton, founder, Great British Banjo Company. Before I got into making instruments I was a brand strategist. I wrote…
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