‘A’ class strategy

Posted on 14 Jun 2011 by The Manufacturer

Know your market. It is the first lesson in the school of business success and Mitras have taken it to heart. Jane Gray talks to David Montague at Mitras to gain a little more insight into how this thoughtfully innovative manufacturer is approaching competition in volatile times.

Cheshire-based composites manufacturer Mitras Automotive has been in business since the 1970s. Its forte has always been the manufacture of ‘A’ class body panels for Automotive Cars, commercial vehicles and off highway industries using SMC (Sheet Moulding Compound). However a facility with available technologies, an inquisitive and exploratory culture and, more recently, the pressure of…

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