The new, colourful branding of CooperVision reflects the contact lens manufacturer’s commitment to bring a ‘refreshing perspective’ to its marketplace. Ruari McCallion is given an insight.
CooperVision’s branding stands out somewhat in its marketplace – contact lenses. Contact lenses are medical devices and the convention in the industry has been that from a communications perspective, subdued colours and imagery are the norm – in fact, everything is blue,” says Heath Clash, communications manager, EMEA, for CooperVision. “Part of our brand promise…
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