Adidas’ Speedfactory to create shoe design for Londoners

Posted on 12 Oct 2017 by Jonny Williamson
Nike and Adidas plan to increase the output of smart factories in the US and Germany, generate data in the factories in China - image courtesy of Adidas.

Adidas is launching a London specific sneaker, made in its fully automated Speedfactory in Germany, on 19 October.

Adidas will use its Speedfactory that uses robots to manufacture sneakers to create these city-specific options – image courtesy of Adidas The athletic apparel retailer will roll out more localised designs for Los Angeles, New York, Tokyo, and Shanghai throughout 2018. Adidas will use its Speedfactory — its factory that uses…

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