Will King is punctual, laid back and dressed-down. There has been a lot of press coverage lately about the man behind the King of Shaves shaving brand, but I had not read much of it and was expecting to meet a ‘typical’ successful businessman in a sharp suit. Will King is not a typical anything. Having been made redundant in 1991 he started his own business marketing American clothing in the UK.
He quickly became interested in developing a new shaving medium, a shaving oil. Maverick and unconventional, despite misgivings from some quarters who thought he was mad, he launched a small business during the previous recession that dared to take on the undisputed might of the twin global shaving colossi Gillette and Schick-Wilkinson Sword. Fast-forward 16…
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