Are manufacturers making the most of the internet?

Posted on 13 Nov 2012 by The Manufacturer

How have manufacturers been affected by changes in internet technology and what will future trends in this area mean to the industry? Greg Poulson of web developers and SEO specialists Freetimers talks through the issues.

Greg Poulson, Freetimers
The internet offers manufacturers a superb opportunity to acquire, convert and retain customers, whilst offering excellent customer service. However, the industry has not always maximised that potential. When I first started designing sites in 1997, manufacturers often told me that they either didn’t need a website, or only…

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