While roughly half of all consumers express interest in electric vehicles and autonomous driving technology, there is also surprisingly high satisfaction with more traditional approaches.
Consumer attitudes are shifting, with increasing openness to data sharing, new mobility concepts, and alternative manufacturing markets. These are the findings from global consulting firm Simon-Kucher & Partners’ Automotive Consumer Survey 2022, covering almost 10,000 consumers across 14 markets. However, the study also highlighted that many still prioritise conventional dealerships and purchasing models when it…
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