British American Tobacco (BAT) has officially opened a new Innovation Hub in Trieste, Italy. The €500m investment, over five years, demonstrates BAT’s commitment to the sustainable growth of its New Category products.
The Hub incorporates laboratories, production offices, technical rooms and 12 production lines for New Category products, making BAT the first company in the tobacco industry to distribute a full range of New Category products in Italy. The site also contains a Digital Boutique and Innovation Lab, focusing on digital transformation, sustainability and open innovation through…
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