Redesigning products and corporate branding can have a profound effect on a business. In the case of JS Humidifiers, it led to over 40% increase in UK and overseas sales last year, a reduction in manufacturing costs and a more collaborative buzz between staff. Will Stirling gets the story from JS Humidifiers’ Tony Fleming.
In 2006 JS Humidifiers had a problem. The Littlehampton-based maker of humidifying equipment had a majority share in the UK market, a 25-year track record and a well respected name. Humidifiers, which maintain ambient air humidity essential in many commercial and public environments such as textile mills and warm air curtains in modern office buildings,…
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