Beyond customer management – how manufacturers can realise the potential of CRM

According to Gartner, global Customer Relationship Management (CRM) software revenue reached $39.5 billion at the end of 2017. Its market dominance is set to continue in 2018, predicted to reign as the largest and fastest-growing software market at a growth rate of 16%. Coincidentally, for manufacturers, the role of CRM has never been more important.…