Islabikes, a specialist bike manufacturer will embrace a service-based approach and circular supply chain concept, as it proposes a long-term rental service for its bikes.
The company is based in Ludlow, Shropshire. The Ludlow-based company is planning to manufacture long-lasting bikes, which will be rented for as long as possible, before eventually be refurbished for a new user. The ‘Imagine Project’ will see bicycles designed in such a way, so that when they finally reach the…
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