Birds Eye has launched a new social media-inspired potato product called Mashtags (aka Mas#tags) aimed at getting customers to post pictures their meals to Instagram.
Birds Eye also launched a pop-up restaurant called Picture House, where customers can pay for meals simply by posting shots of their meals on Instagram. At the pop-up restaurant in London, which just opened, customers can simply upload a photo to Instagram with the hashtag #BirdsEyeInspirations. The innovative marketing methods are part of a larger…
This content is for subscribers only. Subscribe now for free to read the full article.
Already a subscriber? Login