British furniture maker seals deal in Porsche showroom

Posted on 4 Aug 2017 by The Manufacturer

A chance encounter in a car dealership has opened up a whole new line of business for British furniture manufacturer, Dura.

Interactive Coding Equipment was looking for a new layout that would improve efficiency and make it easier for staff to communicate – image courtesy of Dura. Supercar enthusiast Chris Simpson was planning a huge extension to Interactive Coding Equipment (ICE) when the Porsche dealership’s Dura-built modular steel furniture caught his eye.…

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