Britvic expands footprint in Brazil

Posted on 5 Oct 2023 by Joe Bush

The board of Britvic has announced the completion of the acquisition of the Extra Power energy drink brand from GlobalBev following receipt of regulatory clearance.

As part of the transaction, Britvic has also agreed to acquire three additional Brazilian soft drinks brands from GlobalBev, including the energy brand Flying Horse, the juice brand Juxx and the acai smoothie brand Amazoo. Collectively, this acquisition in Brazil enables Britvic to expand its brand portfolio and regional footprint. Energy is the fastest growing…

This content is for subscribers only. Subscribe now for free to read the full article.