Can digital drive consumer loyalty in the automotive market?

Posted on 31 Jan 2014 by The Manufacturer

Deborah Dermouk from Paragon UK, the automotive marketing support experts, explains why manufacturers need to be aware of the simpler advancements that could generate customer engagement, brand loyalty and in turn increased sales.

Deborah Dermouk, Paragon UK
Technology has been a key driver of change within the automotive industry, arguably leading to some of the biggest innovations since the launch of the first motorcar. Not only are cars able to self-park but they also have inter-car iPod connectivity, creating a driver experience that is…

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