Drinks can maker Rexam has become the first in the market to provide thermochromic printed ends and photochromic ink to change the colour of cans in response to temperature and environment.
Thermochromic ink changes colour indicating the can is chilled and ready for consumption. Available to brands in 12 different colours and on two can end variants, the 200 and 202 ends, the thermochromic indicator is highly visible to consumers while the can is stored in the fridge or on the shelf. Photochromic ink is a…
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