Coca-Cola Enterprises’ recycling efforts at UK music festivals this summer have been rewarded with a Best Sponsor Activation award at the UK Festival Awards 2010.
The company beat the likes of Orange, Bacardi and Virgin Media to the prize. Its volunteer-led recycling programme, Keep it Going, involved a ‘Recycling Garden’ where festival goers could swap used plastic bottles for ponchos, caps and T-shirts made from recycled PET. The bottles traded in where then crushed and made into useable garden furniture…
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