Customers and suppliers need to play “The Collaboration Game” if they want to achieve supply chain excellence, explains Crimson & Co’s prinicpal consultant Natalie Henfrey.
Having to change suppliers can be expensive and troublesome. Inefficient daily supply chain operations and unsuccessful new product launches are just two of the common symptoms of underlying problems in how a customer and its suppliers are collaborating. But rather than consider the root cause of the issue, and accept that…
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