A major debate on July 8 will bring supply chain magnates together to discuss the power of demand and the value of on shelf availablility.
The debate, which will be led by supply and logistics leaders from companies such as Pepsi, Tesco and Cadbury’s follows an extensive study into supply chain trends by specialist consutants SCALA. The survey and other research revealed that consumer perception of the on shelf availablility of brand names frequently puts 46% of sales at risk.…
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