Consumers prepared to pay up to 22% more for Brand Britain

Posted on 6 Mar 2018 by Jonny Williamson
seafood food fishmonger salmon fish - image courtesy of Pixabay.

As Britain prepares to negotiate fresh trade deals abroad, new global research from Barclays Corporate Banking reveals 39% of international consumers would be more inclined to buy a product if it displayed the Union Jack.

This was especially true for consumers in Asia and the Middle East (India, 67%; UAE, 62%; China, 61%), who have stronger associations of quality with Brand Britain, according to the research. Younger people were also more swayed by the Union Jack – nearly half (48%) said this would encourage them to make a purchase, compared…

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