For Cobb, a world leader in pedigree broiler breeding, compartmentalisation offers a credible way forward in a fast-changing world. Euan Meldrum speaks to Bernie Sheehan
Consumers are increasingly turning to ready meals and fast foods, which means the market for chicken breast meat is growing quickly. “To meet this demand, chickens are increasingly being sold not as whole broilers but to be deboned, for portioning in premium value-added products,” explained Euan Meldrum, marketing manager at Cobb Europe. “The market for…
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