Customers’ acceptance of a one-size-fits-all product may be ending, but the demand for more personalised, unique experiences doesn’t have to cause the production challenges many manufacturers believe it will.
Smart, intuitive digital technologies have permeated every aspect of our lives, meaning it’s never been easier for customers to educate themselves, shop around and find products that precisely fit their needs. Fortunately, these same digital technologies, particularly CPQ software (configure, price, quote) and cloud computing, are enabling manufacturers to adapt their approach and cater to…
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