From singlehandedly developing the UK watercress industry, Vitacress has established itself as a leading European grower and packer of salad and vegetable products. Tim Brown discusses with members of the Vitacress team the differentiating factors that have afforded the company its considerable success.
Originally founded by Malcolm Isaac in the 1950s, from a single acre of watercress bed, Vitacress expanded its growing base to be the first to develop a pre-washed, ready-packaged watercress offering for the retail market. Expanding the product range to include lettuces, spinach and other kinds of baby leaves, the company quickly developed a reputation…
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