The impact that design can have to drive excellence in manufacturing means that it should be integrated into the manufacturing process from concept to production, argues Gus Desbarats, chairman of design consultancy TheAlloy.
Depending on which research you choose to believe, somewhere between 50% and 90% of products fail to deliver on expectation. Whether this is market expectation or customer expectation is debatable, but few would argue that the impact of a less than successful product roll out can have devastating consequences for a business. If you search…
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