Dogged by success

Posted on 3 Feb 2010 by The Manufacturer

Our domesticated companions have never had it so good. Tim Brown talks to Armitage Pet Care chief executive, Paul Bousfield, who says that when it comes to our friends of the furry, scaled and feathered variety, Armitage aims to please.

Pet accessories is not necessarily a market synonymous with innovation, but constant improvement is at the core of the Armitage approach and it has clearly paid dividends. Over the last 12 months, the company has shunned the economic recession to achieve relatively strong growth and increase its margins largely through improved efficiencies and product development.…

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