There are many reasons why great manufacturing innovations that should have succeeded end up on the scrap heap. Florian Urmetzer explains that an often-overlooked but very common reason is failure to see the blind spots in your business ecosystem.
Today, products and services are often delivered through multiple companies, which are often referred to as business ecosystems. The term ‘innovate or die’ is now a mantra for business. But sometimes innovating without fully understanding your business ecosystem, or before your ecosystem is ready, can be a massive blunder. Just one…
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