From humble beginnings working on a pneumatic bicycle tyre, Michelin has grown to become the largest tyre manufacturer in the world. Tim Brown talks to head of UK communications, Peter Snelling, and factory manager, Peter Marsh, about the Michelin bus and truck tyre factory in Stoke on Trent.
Primarily servicing the UK domestic market, the Michelin facility in Stoke-on-Trent has garnered its success largely through innovation. This has culminated in a combination of industry leading marketing and sales strategies, the empowerment of employees and an intrinsically environmentally friendly remanufacturing process. The Stoke factory produces remanufactured truck and bus tyres, which offer the same…
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