Ducati CEO, Claudio Domenicali, has vowed to keep the Italian sports bike maker as a premium brand, by not flooding the market with its bikes despite the company's recent record sales.
Domenicali is focused on protecting the aura of exclusivity associated with Ducati – best known for its success on global racing circuits. The CEO said in a recent interview with Associated Press that ‘we will stay a premium brand’, despite a 60% increase in motorcycles sold in June compared to the same month last year.…
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