eCommerce is not just for online retailers anymore. Manufacturers are increasingly adopting digital platforms to sell their products and services directly to customers, both B2B and D2C (Direct to Consumer).
Over the last few years this trend has been accelerated by pandemic and war, both of which have disrupted traditional sales channels as well as global supply chains. These changes are forcing manufacturers to adapt both the buy and sell sides of their businesses. But what are the benefits and challenges of eCommerce for mid-size…
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