RS Components is the world’s largest distributor of electronic, electrical and industrial components. Freestyle’s Oliver Forrester sat down with its President of EMEA, Mike England to hear how he turns theory into practice and inspires digital transformation on a global scale.
What changes have you noticed in the marketing of industrial products in recent years? Mike England, President of EMEA, RS Components. Mike England: If we accept that brand loyalty over the past four decades has been the key driver. That is, if people feel emotionally attached to your brand, then you ultimately win.…
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