Intergage explain the importance of buyer enablement for manufacturers to empower potential buyers with the content, support, and personalised solutions they need to make informed buying decisions.
Did you know less than half (47%) of forecasted business ends up being closed? It’s a frightening statistic, and it’s not helped by others: 64% of respondents to a survey by Gartner couldn’t tell the difference between one B2B brand’s digital experience and another. As branding goes, ‘entirely anonymous’ is almost worse than being associated…
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