The word efficiency carries a meaning immersed in all things positive - you never hear that being more efficient could possibly be detrimental writes Cameron Murray.
In fact, if you can bear the evangelical fervour, you may have read about achieving ‘factor four’ or ‘factor five’ gains in energy efficiency, as part of a ‘natural capital’ revolution a ‘decoupling’ economic growth from a growth in the consumption of exhaustible resources – aka ‘sustainability’. You may even have heard that I=PAT, where…
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