Four innovation lessons from the Aston Martin Atom

Posted on 16 Oct 2017 by The Manufacturer

Alastair Cole explains how the development of an innovative car from 1939 can still teach senior executives valuable lessons about leadership and design.

Built in 1939 and still running today, the Atom carries the history of the Aston Martin brand on its shoulders – image courtesy of Bonhams. The Aston Martin Atom is the world’s most successful fully functioning concept car, and an iconic piece of British motoring history. Built in 1939 and still…

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