Frozen food manufacturers are emerging as uncustomary winners of the current economic climate, according to consumer research for the Food and Drink Federation (FDF).
Researchers Inside Track reported to the FDF’s Frozen Food Group and found 80% of people value frozen food because of its storage and convenience benefits while 75% said they thought quality has improved. Overall, 49% of those questioned cited frozen food as something which will actually help them through the credit crunch. “Consumers appreciate that…
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