In chess, an ‘elephant trap’ is a killer move. In this article, Paul Stead uses the metaphor to help businesses track a path to new product success.
To making avoiding ‘elephant traps’ more digestible, I’m using one of my favourite problem-solving visualisation tools, the Boston Matrix. As you can see below, the axes I’ve selected are Market and Technology, with the result that there are four very different ‘traps’ that can be avoided or circumnavigated if viewed through a future technology lens.…
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