Gen Z is more likely to buy a luxury car than any other generation

Posted on 30 Aug 2022 by The Manufacturer

With Gen Z being the generation that spends the most time on social media, where a flashy luxurious lifestyle is put on a pedestal, it's no surprise they have a penchant for luxury cars too.

What is surprising is how many had a luxury car as their first car. According to a recent survey by Heritage Car Insurance, Gen Z is by far the generation that is most likely to have a first car that is ‘luxurious’. No longer are first cars old bangers that we pray will start! With…

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