Direct to Consumer (DTC) sales is a growing phenomenon, disrupting traditional goods-to-market approaches by allowing manufacturers to sell direct, usually through their own online sales channels, instead of via wholesalers, retailers and other third parties.
Increased turnover, unlocking new revenue streams, accelerated speed to market, greater end-to-end supply chain control, building a broader customer base, deeper product-use data – these are just some of the opportunities why more and more manufacturing businesses are adopting a direct to consumer sales approach. New research from Barclays Corporate Banking shows that the UK…
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