The rise of the ethical customer is not a new concept. The industry has been aware of the general customer’s increasing demands for sustainability for a number of years now, with many manufacturers making bold claims and ambitious net zero promises in direct response of this.
The notable shift in recent years, however, is the notion of accountability. Manufacturing businesses can no longer hide behind their proposed targets and proclamations of sustainable goals – customers now want to see the results. With this, comes a corresponding demand for greater transparency, and market analysis that help customers finds new ways to measure…
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