Having declared that everything you think you know about ERP may be wrong, my focus now moves to defining ERP as it should be for manufacturers and how the technology needs to be reinvented to deliver value. For inspiration I turn to an unlikely source - Škoda.
For decades Škoda was the butt of motoring humour as drivers ridiculed the jewel of eastern European technology. However, following the takeover by Volkswagen, the perception of Škoda in Western Europe changed completely. In the UK, a major change was achieved with the risky, ironic “I’s a Škoda, honest” campaign, which confronted Škoda’s image problem…
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