Among the daily challenges and pressures of running a manufacturing company it can be easy to forget about the importance of delivering customer service excellence but business can be won or lost on this very principal. Henning Ogberg explains how.
Henning Ogberg, senior vice president & general manager (EMEA), SugarCRM. The level of competition that factories now face is fierce; buyers have the luxury of perusing copious manufacturers who offer the same range of capabilities and compete solely on price. This new ‘empowered customer’ has created a fickle industry where infidelity…
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