Consumer goods manufacturers are increasingly responsive to the need for direct connection with their end customers. By transforming their journey to market, industry leaders are able to own the relationship with their end customers.
Previously, manufacturers have had a limited ability to join the direct-to-consumer transformation without massive upfront investment. They struggled to hire ecommerce teams or upskill their own workforce to meet the ever-increasing sophistication of modern retail. They had a limited understanding of the geographical and per-channel demand for their products, which prevented them from making informed…
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