Roberto Priolo on how Innocent became a £130m smoothies company in 12 years.
When Coca Cola invested in Innocent Drinks in 2009, the fans of the British quintessentially anti-corporate smoothie company were quite disappointed. They feared Innocent would be sucked into the corporate money-making machine and stop being the green, responsible, customer-driven business they had grown to love. Over two years since the deal, however, Innocent still believes…
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