Many product launches are failing because they fail to meet customers’ needs due to a lack of insight, research from professional services consultancy Capgemini finds.
Two thirds of respondents to a survey for Capgemini’s global manufacturing study, Collaborating for Innovation, said more than half of new products failed over the last three years despite increased support for innovation at an executive level. With customer collaboration highlighted as the least mature area of manufacturers’ collaboration efforts. While 77 per cent of…
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