A crisis is developing in the IOT-world of customer data as governments, companies and individuals wrestle over who should own it. Irene CL Ng says a new methodology is emerging that will resolve the issue to everyone’s benefit.
The Internet of Things (IoT) is creating a world of connections between things and connected people. Professor Irene CL Ng, professor of marketing & service systems, WMG; and director of the International Institute for Product and Service Innovation, University of Warwick. Increasing amounts of data will flow through us and just…
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