IRN-BRU Galore: the fizzing Scottish powerhouse AG Barr goes from strength to strength

Posted on 13 Jun 2019 by Maddy White

AG Barr has been quenching Scotland’s thirst since 1875, and its iconic IRN-BRU was born in 1901. Maddy White visited the company’s Milton Keynes site to discuss its expansion plans, its moves to reduce sugar levels, and how technology can drive up quality.

The soft drinks industry is worth £16bn to Britain – image courtesy of AG Barr. The soft drinks industry is worth £16bn to Britain. On average, 205 litres of the liquid – fizzy drinks, bottled water, fruit juices, squash or energy drinks – are consumed per person, every year in the…

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