Gavin Davidson, NetSuite’s vertical industry lead for manufacturing, explores whether frictionless omnichannel commerce is a realistic proposition for manufacturers.
Gavin Davidson, vertical industry lead – manufacturing, NetSuite. Selling directly to consumers is a compelling proposition for manufacturers, and if they get it right they can reap serious financial rewards. From the chance to tap into new revenue sources to the ability to target their audience directly, there’s a great deal…
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