Jaguar Land Rover has announced that international football star David Beckham will now act as a brand ambassador, supporting car sales in China.
Mr Beckham will specifically lend his patronage to Jaguar cars and will work with the manufacturer to promote significant forthcoming product launches in China – one of the firm’s most significant markets. Bob Grace, managing director of Jaguar Land Rover China said the company was “thrilled” to have Beckham’s support for its marketing campaigns. “David…
This content is for subscribers only. Subscribe now for free to read the full article.
Already a subscriber? Login
