LearnSigma blogger and Six Sigma black-belt Rob Thompson offers an insight into Kansei Engineering including the process behind it and to what it can be applied. He also provides a case study on Mazda from the QFD Institute
Kansei is a Japanese term where the syllable kan means sensitivity and sei means sensibility, together it addresses the psychological feeling or image of a product. It is used to express the quality of an object for producing pleasure through its use taking into account subjective issues (emotion, affect, perceptions, sensations…) in user experience. It…
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