British razor manufacturer King of Shaves has launched a new self lubricating razor aimed at competing with industry giants Gillette.
The Hyperglide, which uses “superhydrophilic” technology so that users add water and shave, comes to the market after four years in research and development and backed by £5m in investment. At its unveiling in London last night, it was also revealed that the technology for the razor had originally been developed by a UK university for…
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